Just Call Him "ORIE"


"What's in a name? That which we call a rose by any other name would smell as sweet"  

Call Me ORIE!
That being said by William Shakespeare in the phenomenal drama "Romeo and Juliet". The legendary drama written of the British up until now have remained popular and cited many people. He is true, whatever is called a rose would still show its good smell, so whatever is called an Orangutan would still remain the original of Indonesian big ape. So what's in a name?



Unfortunately, we face some difficulties when distinguishing a rose to another rose, or an Orangutan to another Orangutan, or an idea with another idea. That’s why we need a name for the logo of Little Indonesia, a name that functions as differentiators, markers and also the media to convey our ideas of creativity and idealism. We hope everybody will understand that name is representing to the ideas and characters of Little Indonesia.

From some of the names, we ended up calling the youth Orangutan by “ORIE”, a name that we think represent Indonesia. We choose the name because it is easily pronounced and remembered so we all can quickly familiar. ORIE could also be an abbreviation of Orangutan Indonesia, or Original Indonesia. So the name is easily to remember. The young Orangutan called ORIE next going to be our brand ambassadors who will communicate any ideas of Little Indinesia. So please welcome, ORIE!